Our Principles

This is what FAIR SQUARED stands for

FAIR SQUARED is a GmbH registered in Germany with headquarters in Cologne. The company's shares are family-owned and neither a group nor a financial investor has a direct or indirect interest in FAIR SQUARED. Our administration and warehouse are located in Cologne-Marsdorf on a rented area of ​​700 square meters. Additional storage capacity is made available to us externally by our logistics service provider.

Transparency, high social and environmental standards

Our business principles are based on transparency, social and environmental compatibility, animal welfare and solidarity with people in disadvantaged regions of the world. So that the steps we take are comprehensible for everyone, we teamed up early on with internationally respected certification initiatives that regularly review our work steps and supply chains. Read which certification partners FAIR SQUARED works with.

Equal partners, long-term contracts

The international exclusive sales partners of FAIR SQUARED are also independent family businesses that deal in natural food, natural cosmetics or ecologically valuable products. The FAIR SQUARED production partners are not economically dependent on FAIR SQUARED GmbH. We negotiate on an equal footing, treat our partners with respect and maintain an honest dialogue with them. This results in long-term contracts that implement more justice in international trade.

Own recipes and high creative output

The product recipes are owned by the company. Every six months, FAIR SQUARED develops 5-8 new products, which are presented in February and September every year. The FAIR SQUARED brand is a registered trademark in many countries around the world.